ZIIV | MIRROR
Art direction / Photography / Advertising film
Art direction / Photography / Advertising film
Year: 2019
Role: Art Director and photographer for two shoots and an advertising film.
Client: ZIIV, a handmade jewellery brand based between Iran, Italy and Germany. A’ Design Award winner.
Location: Milan, Italy
Team: me + model, stylist.
Tools: Photoshop, Premiere Pro
Outputs: Two photo shoots, one advertising film (“Mirror”)
Link: @ziiv.jewelry
Role: Art Director and photographer for two shoots and an advertising film.
Client: ZIIV, a handmade jewellery brand based between Iran, Italy and Germany. A’ Design Award winner.
Location: Milan, Italy
Team: me + model, stylist.
Tools: Photoshop, Premiere Pro
Outputs: Two photo shoots, one advertising film (“Mirror”)
Link: @ziiv.jewelry
Overview
Two campaigns for an award-winning handmade jewellery brand, shot in Milan, built around a story of transformation: a woman who finds herself in a mirror, breaks it, and lets another persona come to life.
Two campaigns for an award-winning handmade jewellery brand, shot in Milan, built around a story of transformation: a woman who finds herself in a mirror, breaks it, and lets another persona come to life.
Challenge
ZIIV makes handmade jewellery, and its photography and advertising needed to carry that sense of craft and personality across two campaigns.
ZIIV makes handmade jewellery, and its photography and advertising needed to carry that sense of craft and personality across two campaigns.
Approach
I developed the visual concept and directed both shoots in Milan. For the advertising film, I built the story around a mirror: she finds herself in the mirror, breaks it, and another persona comes to life. The jewellery became part of that transformation, worn by the woman as she changes.
I developed the visual concept and directed both shoots in Milan. For the advertising film, I built the story around a mirror: she finds herself in the mirror, breaks it, and another persona comes to life. The jewellery became part of that transformation, worn by the woman as she changes.
Result
Two successful campaigns were delivered for ZIIV: (Instagram, website, press), higher reach or engagement, client feedback.
Two successful campaigns were delivered for ZIIV: (Instagram, website, press), higher reach or engagement, client feedback.
Both campaigns were delivered successfully and used across ZIIV’s Instagram, website and press. They brought higher reach and engagement, and the client’s feedback was very positive.
MIRROR
She finds herself in the mirror, breaks it, and another persona comes to life.