RVNZ | EVENT VISUALS FOR A TECHNO COLLECTIVE
Graphic design / Event identity / Web, social and print
Graphic design / Event identity / Web, social and print
Year: 2022-2023
Role: Designer: concept, artwork, web, social media and print for each event
Client: RVNZ, a young group of techno and hard techno musicians and event managers in Basel
Team: me
Tools: Illustrator, Photoshop, After Effects, Photoshop
Outputs: Event covers, posters, web, social media and printed media for three events: Techno Fabric, SHOCK and HAESSIG
Role: Designer: concept, artwork, web, social media and print for each event
Client: RVNZ, a young group of techno and hard techno musicians and event managers in Basel
Team: me
Tools: Illustrator, Photoshop, After Effects, Photoshop
Outputs: Event covers, posters, web, social media and printed media for three events: Techno Fabric, SHOCK and HAESSIG
TECHNO FABRIC
I was inspired by the visuals and colours of club nights, and by how people change on the dance floor, entering as one person and leaving as another. That idea of transformation became the sketch for the first RVNZ cover.
I was inspired by the visuals and colours of club nights, and by how people change on the dance floor, entering as one person and leaving as another. That idea of transformation became the sketch for the first RVNZ cover.
Overview
Three event identities for a Basel techno collective, each with its own look, from a transformation concept to comic black-on-green to Y2K punk.
Three event identities for a Basel techno collective, each with its own look, from a transformation concept to comic black-on-green to Y2K punk.
Challenge
RVNZ needed visuals that stood out in a fast-moving club scene, and each event needed its own identity while still reading as RVNZ.
RVNZ needed visuals that stood out in a fast-moving club scene, and each event needed its own identity while still reading as RVNZ.
Approach
I know this scene as a regular at Nordstern, one of Europe’s best electronic music clubs, near Basel. That helped me design from the dance floor rather than from a brief alone.
I know this scene as a regular at Nordstern, one of Europe’s best electronic music clubs, near Basel. That helped me design from the dance floor rather than from a brief alone.
SCHOCK
The group gave me three words: comic, black on green, and a written Ø in place of the “o” in SHOCK. I built the identity around those rules.
The group gave me three words: comic, black on green, and a written Ø in place of the “o” in SHOCK. I built the identity around those rules.
HAESSIG (German for “hate”)
The group asked for a Y2K and punk look. I used a bluish-silver palette and 3D bubbly type, and designed the web, social media and printed media.
The group asked for a Y2K and punk look. I used a bluish-silver palette and 3D bubbly type, and designed the web, social media and printed media.
Result
Over three events, I became RVNZ’s go-to designer for covers, web, social and print, and HAESSIG was the third project I did for them. Over three events, RVNZ’s attendance grew and the group gained many more followers on social media. The covers also became popular with fans, and many people used them as phone wallpapers.
Over three events, I became RVNZ’s go-to designer for covers, web, social and print, and HAESSIG was the third project I did for them. Over three events, RVNZ’s attendance grew and the group gained many more followers on social media. The covers also became popular with fans, and many people used them as phone wallpapers.