PULPO REDROOM | SHOWROOM DESIGN
Interior design / Art direction / Photography / Graphic design
Interior design / Art direction / Photography / Graphic design
Year: 2020
Role: Art Director and designer: interior concept, photography, print and digital design.
Client: pulpo GmbH
Location: Lörrach, Germany
Team: me + pulpo team
Tools: Rhino, Adobe Suite
Outputs: Showroom interior, photography for website and social media, print flyers, web and social media content
Role: Art Director and designer: interior concept, photography, print and digital design.
Client: pulpo GmbH
Location: Lörrach, Germany
Team: me + pulpo team
Tools: Rhino, Adobe Suite
Outputs: Showroom interior, photography for website and social media, print flyers, web and social media content
Interior design - Photography for social media and website
Overview
A showroom designed as the home for pulpo’s designer exhibition pieces, with the same visual language carried across the space, photography, print and social media.
A showroom designed as the home for pulpo’s designer exhibition pieces, with the same visual language carried across the space, photography, print and social media.
Challenge
pulpo needed a physical space that presented its designer pieces as a coherent world, and that could feed its website and social channels with strong content.
pulpo needed a physical space that presented its designer pieces as a coherent world, and that could feed its website and social channels with strong content.
Approach
I designed the interior of the showroom, which became the RED ROOM, and then treated it as the centre of a connected system. I photographed the finished space for the website and social media, designed the print flyers, and created web and social content in the same visual language, so that a visitor, a follower and a reader of the flyer meet the same brand.
I designed the interior of the showroom, which became the RED ROOM, and then treated it as the centre of a connected system. I photographed the finished space for the website and social media, designed the print flyers, and created web and social content in the same visual language, so that a visitor, a follower and a reader of the flyer meet the same brand.
Result
pulpo gained a showroom that presents its exhibition pieces and a matching set of photography, print and digital content.
pulpo gained a showroom that presents its exhibition pieces and a matching set of photography, print and digital content.
Print flyer design
Web and social media content design
