PRESENCE | MASTER’S THESIS
Interactive installation / Space design / Audiovisual experience
Interactive installation / Space design / Audiovisual experience
Year: 2020
Context: Master of Digital and Interaction Design, Politecnico di Milano
Role: Researcher, concept designer and space designer.
Tools: Rhino, Adobe Suite, Sketchup
Format: Immersive installation concept, thesis video art, thesis book
Context: Master of Digital and Interaction Design, Politecnico di Milano
Role: Researcher, concept designer and space designer.
Tools: Rhino, Adobe Suite, Sketchup
Format: Immersive installation concept, thesis video art, thesis book
Overview
An immersive audiovisual space that reacts to its audience’s movements, turning visitors from viewers into active participants in the artwork.
An immersive audiovisual space that reacts to its audience’s movements, turning visitors from viewers into active participants in the artwork.
Challenge
How can technology strengthen the dialogue between artist and audience? Art can feel distant and hard to understand. My aim was to make it more connective, accessible and effective for everyone, everywhere.
How can technology strengthen the dialogue between artist and audience? Art can feel distant and hard to understand. My aim was to make it more connective, accessible and effective for everyone, everywhere.
“Presence”
Lets the audience be present at the moment of the experience, thanks to the technology which ease the accessibility and the dialogue between artist and the audience.
Approach
I studied three pioneers of computer and video art, Lillian Schwartz, Allan Kaprow and Bill Viola, and combined what they share: Kaprow’s use of space, Schwartz’s integration of technology and Viola’s focus on the human body, all united by a boldness in expression. I paired that with the emotional storytelling of pre-Raphaelite paintings and conceptual art, using technology as the medium to tell the story.
I studied three pioneers of computer and video art, Lillian Schwartz, Allan Kaprow and Bill Viola, and combined what they share: Kaprow’s use of space, Schwartz’s integration of technology and Viola’s focus on the human body, all united by a boldness in expression. I paired that with the emotional storytelling of pre-Raphaelite paintings and conceptual art, using technology as the medium to tell the story.
The exhibit has two parts. A corridor with hard concrete outer walls channels the audience along a path and shows the first video. A main room with soft fabric inner walls holds the second part of the story. The layered space activates through the audience’s movement, using a pressure-sensing floor that reads their footsteps, 360° projection mapping and interactive computer systems. The structure can be installed anywhere.
Result
PRESENCE shows a way for visitors to become the activators of the work: they change the artwork as they move through it, and enjoy it at the same time. I presented it as a thesis video art project and a full thesis book.
PRESENCE shows a way for visitors to become the activators of the work: they change the artwork as they move through it, and enjoy it at the same time. I presented it as a thesis video art project and a full thesis book.
Space design
The exhibition space has been divided in 2 main parts:
The corridor
The main room
Space design- Exhibit structure
The exhibit could be installed anywhere
The outer walls made of hard material (concrete)
The inner walls made of fabrics
Layered space which represents each part of video and activates by receiving audience’s movements through the space
Technology
Integrated sensory floor (receive the audience’s foot pressure)
360 degree projection mapping
The corridor is a path which channels the audience through which represents first video
The main room is made of fabrics which represents second part of the video
Audience’s experience
Main actors and activators of the art
The artwork reacts to the user with their movements
They experience an artwork by being a part of it, changing it and at the same time enjoying it
WATCH THE FULL CONCEPT THESIS VIDEO ART PROJECT