LOVE AND MONEY.
With pulpoL.O.V.E.BANK, German design editor pulpo makes its debut in the city of Milan for Milano Design Week 2022 at 5VIE.
In the heart of Milan’s financial district, pulpoL.O.V.E.BANK transforms a former financial institution into a one-of-a-kind showroom. Converging an old bank into a stylized installation of its latest designs and new products the brand will also be offering an extensive event program of talks, get-togethers and parties.
A large 300 sqm open space allows for the avant-garde brand to run wild, using rough and solid, yet shiny materials as a backdrop to the latest products by designers such as Sebastian Herkner, Studio BrichetZiegler, Julia Chiaramonti, Natascha Madeiski and Visser&Meijwaard.
I was excited to design and manage the whole space, and the most impressive section became our most lovable and eye-catching part of the installation: THE SAFE.
In the heart of Milan’s financial district, pulpoL.O.V.E.BANK transforms a former financial institution into a one-of-a-kind showroom. Converging an old bank into a stylized installation of its latest designs and new products the brand will also be offering an extensive event program of talks, get-togethers and parties.
A large 300 sqm open space allows for the avant-garde brand to run wild, using rough and solid, yet shiny materials as a backdrop to the latest products by designers such as Sebastian Herkner, Studio BrichetZiegler, Julia Chiaramonti, Natascha Madeiski and Visser&Meijwaard.
I was excited to design and manage the whole space, and the most impressive section became our most lovable and eye-catching part of the installation: THE SAFE.
Yet another special surprise awaits on the lower level: Secret underground vaults with bright media installations. A bank unlike any other.
THE SAFE was a place to present pulpo collection of novelties and classic designs. The accessibility to the safe was a narrow underground corridor which gave the visitors an unsafe feeling yet curious to reach THE SAFE.
DIGITAL AND PRINTED MEDIA
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