My first great fair installation design and fourth design showcase happened in the gigantic Maison&Objet in Paris, France from January 19th - 23rd, 2023. An amazing journey full of great experiences from inspiration to designing the actual space and installing it in the fair.
Inspired by Space Odyssey 2001 - Stanley Kubrick's movie in Jupiter room and beyond infinity, the black and white cubic space represents the designs from the bests pulpo designers around the world.
THE MONOLITH AS A SCREEN: Seeing the stories of the brand and the designs in a loop.
The monoliths, in the movie, are big black stone tablets that have something to do with our evolution as a species. They vault us forward. The moment the apes discover the first one they begin to get agitated, and they form more organized tribes. Then all of a sudden they start using tools. They use bones as clubs to beat each other to death.
The second monolith is on the moon, and it points toward the third one, near Jupiter. It’s almost as if we’re being led along a path. Tested, with each monolith harder to reach, beckoning us deeper into space. In Kubrick’s film, the monoliths behave mysteriously. But they still seem to teach something.
As the connection is the key to opening the door to the consciousness, on PLANET PULPO the monolith in between showcases the campaign motion graphics and the story behind each design and introduces each designer to his/her designs. For pulpo, this whole experience was fresh and new, which ended with the high satisfaction of the new and old designers, viewers and clients.
The monoliths, in the movie, are big black stone tablets that have something to do with our evolution as a species. They vault us forward. The moment the apes discover the first one they begin to get agitated, and they form more organized tribes. Then all of a sudden they start using tools. They use bones as clubs to beat each other to death.
The second monolith is on the moon, and it points toward the third one, near Jupiter. It’s almost as if we’re being led along a path. Tested, with each monolith harder to reach, beckoning us deeper into space. In Kubrick’s film, the monoliths behave mysteriously. But they still seem to teach something.
As the connection is the key to opening the door to the consciousness, on PLANET PULPO the monolith in between showcases the campaign motion graphics and the story behind each design and introduces each designer to his/her designs. For pulpo, this whole experience was fresh and new, which ended with the high satisfaction of the new and old designers, viewers and clients.
PRINTED MEDIA
Watch the full campaign video