DESIGNED YOGA | SELF-INITIATED BRAND
Brand identity / Art direction / Web design / Event design
Brand identity / Art direction / Web design / Event design
Year: November 2024 to present
Role: Founder and Art Director, responsible for concept, visual identity, storytelling, web design, event design and content
Team: Photography by Shekinah Shisso (Kina); artist collaboration with Fatima Safikhani (Ima); me
Tools: Adobe Suite, Miro, Hostinger Web Builder
Outputs: Brand identity, website, blog, tutorials, social media, community events
Links: designedyoga.com · @designed_yoga
Role: Founder and Art Director, responsible for concept, visual identity, storytelling, web design, event design and content
Team: Photography by Shekinah Shisso (Kina); artist collaboration with Fatima Safikhani (Ima); me
Tools: Adobe Suite, Miro, Hostinger Web Builder
Outputs: Brand identity, website, blog, tutorials, social media, community events
Links: designedyoga.com · @designed_yoga
Overview
A nature-inspired wellness brand that weaves together yoga, plant-based nutrition and art, built from scratch by me, from the first idea to the first event.
A nature-inspired wellness brand that weaves together yoga, plant-based nutrition and art, built from scratch by me, from the first idea to the first event.
Challenge
After completing my 200h yoga teacher training in 2024, I wanted a brand that treated yoga as a creative and sensory practice, not a fitness product. What I saw were missing in the yoga and wellness space: were generic visuals, no link between movement, sound and art. The challenge was to build a complete identity myself, with a small team and no client brief.
After completing my 200h yoga teacher training in 2024, I wanted a brand that treated yoga as a creative and sensory practice, not a fitness product. What I saw were missing in the yoga and wellness space: were generic visuals, no link between movement, sound and art. The challenge was to build a complete identity myself, with a small team and no client brief.
Approach
I started with the feeling: an invitation to return to nature, to presence and to simple rituals that nourish body and soul. From there, I built every layer of the brand, including:
I started with the feeling: an invitation to return to nature, to presence and to simple rituals that nourish body and soul. From there, I built every layer of the brand, including:
- emotional storytelling and visual identity
- ideation and concept creation
- web design and blog
- tutorials and content
- event design
I worked with photographers Shekinah Shisso, Nicolas Reyes Morgado and artist Fatima Safikhani, so the brand’s world is shaped by more than one voice.
Result
Designed Yoga now exists as a living brand with its own website, Instagram presence and community. I have organized events for it in Münster, Cologne, Munich, Düsseldorf, Goa and Pokhara. Organic growth of followers, increasing number of event attendances, online and in person booking numbers, collaborations with several studios, wellness centers and schools.
Designed Yoga now exists as a living brand with its own website, Instagram presence and community. I have organized events for it in Münster, Cologne, Munich, Düsseldorf, Goa and Pokhara. Organic growth of followers, increasing number of event attendances, online and in person booking numbers, collaborations with several studios, wellness centers and schools.
