Year: 2024
Role: Art Director, leading concept, UX/UI and visual design
Team: me + 1 developer + graphic designer
Tools: ProcessWire, Adobe XD
Live site: sieger-germany.com
Role: Art Director, leading concept, UX/UI and visual design
Team: me + 1 developer + graphic designer
Tools: ProcessWire, Adobe XD
Live site: sieger-germany.com
Overview
A full redesign of a luxury brand’s website, turning it into a digital magazine about art, craftsmanship and high-end living.
A full redesign of a luxury brand’s website, turning it into a digital magazine about art, craftsmanship and high-end living.
Challenge
SIEGER has a rich heritage, visionary collaborations and a timeless aesthetic. Its digital presence needed to reflect that world with elegance and clarity. What wasn’t working before: outdated structure, hard to navigate, no storytelling, old design.
SIEGER has a rich heritage, visionary collaborations and a timeless aesthetic. Its digital presence needed to reflect that world with elegance and clarity. What wasn’t working before: outdated structure, hard to navigate, no storytelling, old design.
Approach
I reimagined the site from the ground up as an editorial experience, where each page reads like a magazine spread rather than a catalogue. I led the entire UX/UI process, from structure and navigation to visual design, and worked closely with a developer to build it on ProcessWire so beauty and function held together.
I reimagined the site from the ground up as an editorial experience, where each page reads like a magazine spread rather than a catalogue. I led the entire UX/UI process, from structure and navigation to visual design, and worked closely with a developer to build it on ProcessWire so beauty and function held together.
Result
The new sieger-germany.com launched in March 2025.
The new sieger-germany.com launched in March 2025.
WEB DESIGN DETAILS
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