STUDIO MEIKE HARDE | SOCIAL MEDIA & ART DIRECTION
Social media design and activation / Art direction / Photography
Social media design and activation / Art direction / Photography
Year: September 2025 to present (ongoing)
Role: Art Director for social media, responsible for content strategy, visual concept, photography and activation, Website rebuild on Wordpress
Client: Studio Meike Harde, Interior and product designer
Team: me + Meike Harde
Platforms: Instagram, TikTok, Pinterest, LinkedIn
Tools: Adobe Suite, Miro, WordPress
Events covered: Stillcase (Munich), Artemide (Frankfurt), and other international design events
Role: Art Director for social media, responsible for content strategy, visual concept, photography and activation, Website rebuild on Wordpress
Client: Studio Meike Harde, Interior and product designer
Team: me + Meike Harde
Platforms: Instagram, TikTok, Pinterest, LinkedIn
Tools: Adobe Suite, Miro, WordPress
Events covered: Stillcase (Munich), Artemide (Frankfurt), and other international design events
Overview
An ongoing collaboration to give a design studio one visual language across every platform, from Instagram to TikTok and Pinterest, and to bring its presence to life at international design events.
An ongoing collaboration to give a design studio one visual language across every platform, from Instagram to TikTok and Pinterest, and to bring its presence to life at international design events.
Challenge
Meike Harde’s social media was already beautiful, but it didn’t hold together as one world. Each platform, from Instagram to TikTok to Pinterest, had its own look, with no continuous, harmonious line connecting them.
Meike Harde’s social media was already beautiful, but it didn’t hold together as one world. Each platform, from Instagram to TikTok to Pinterest, had its own look, with no continuous, harmonious line connecting them.
Approach
I started by defining a single visual and storytelling direction, then translated it to the strengths of each platform so that the studio feels recognisable wherever someone finds it. I created and art directed the content, from concept to photography to editing, and planned it as a connected system instead of separate posts.
I started by defining a single visual and storytelling direction, then translated it to the strengths of each platform so that the studio feels recognisable wherever someone finds it. I created and art directed the content, from concept to photography to editing, and planned it as a connected system instead of separate posts.
To bring the brand closer to the design world, I attended international design events in person to shoot content on location, including Stillcase in Munich and Artemide lighting in Frankfurt. This gave the studio fresh, first-hand material from the places where its audience and peers gather.
Result
Since September 2025, Studio Meike Harde has had a cohesive presence across Instagram, TikTok and Pinterest, with a steady flow of high-quality content. Follower growth, reach, engagement and event content performance have all improved, and the client’s feedback has been very positive. The collaboration is still ongoing.
Since September 2025, Studio Meike Harde has had a cohesive presence across Instagram, TikTok and Pinterest, with a steady flow of high-quality content. Follower growth, reach, engagement and event content performance have all improved, and the client’s feedback has been very positive. The collaboration is still ongoing.
