PULPO | A NEW CHAPTER, 2022 CAMPAIGN
Art direction / Photography / Graphic design / 3D
Art direction / Photography / Graphic design / 3D
Year: 2022
Role: Art Director and photographer: concept, set design, 3D visualisation, photography and graphics.
Client: pulpo GmbH
Team: me + pulpo’s art director and marketing team
Tools: Rhino, Photoshop, Premiere Pro
Outputs: Photography, campaign film, graphics
Role: Art Director and photographer: concept, set design, 3D visualisation, photography and graphics.
Client: pulpo GmbH
Team: me + pulpo’s art director and marketing team
Tools: Rhino, Photoshop, Premiere Pro
Outputs: Photography, campaign film, graphics
MOODBOARD
Overview
A new way of presenting pulpo’s handcrafted designs: natural materials built into the scene, and products floating within it.
A new way of presenting pulpo’s handcrafted designs: natural materials built into the scene, and products floating within it.
Challenge
pulpo is known for high-end handcrafted quality, and its products deserved a presentation to match. The campaign needed a fresh look that expressed that craft and set a new chapter for the brand.
pulpo is known for high-end handcrafted quality, and its products deserved a presentation to match. The campaign needed a fresh look that expressed that craft and set a new chapter for the brand.
PHOTO SHOOTING STUDIO PREPARATION
Approach
I started with a moodboard to define the feeling, then planned the images in 3D before shooting, designing the scenes for both photo and video. I then prepared the photo studio and built the scenes from natural materials, so the products appear to float within an environment as considered as the pieces themselves.
I started with a moodboard to define the feeling, then planned the images in 3D before shooting, designing the scenes for both photo and video. I then prepared the photo studio and built the scenes from natural materials, so the products appear to float within an environment as considered as the pieces themselves.
Result
The campaign gave pulpo a new visual presentation across photography and film. It was used on website, catalogue, social, fairs, engagement or sales impact, internal or client feedback.
The campaign gave pulpo a new visual presentation across photography and film. It was used on website, catalogue, social, fairs, engagement or sales impact, internal or client feedback.
3D Designs for photo/video shooting
final project
Watch the FULL campaign video